![]() ![]() ![]() You must honor a recipient’s opt-out request within 10 business days. Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message. Make sure your spam filter doesn’t block these opt-out requests. You may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all commercial messages from you. Give a return email address or another easy Internet-based way to allow people to communicate their choice to you. Creative use of type size, color, and location can improve clarity. Craft the notice in a way that’s easy for an ordinary person to recognize, read, and understand. Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future. Tell recipients how to opt out of receiving future email from you.Postal Service, or a private mailbox you’ve registered with a commercial mail receiving agency established under Postal Service regulations. This can be your current street address, a post office box you’ve registered with the U.S. Your message must include your valid physical postal address. The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement. The subject line must accurately reflect the content of the message. Your “From,” “To,” “Reply-To,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message. Don’t use false or misleading header information.Here’s a rundown of CAN-SPAM’s main requirements: That means all email – for example, a message to former customers announcing a new product line – must comply with the law.Įach separate email in violation of the CAN-SPAM Act is subject to penalties of up to $50,120, so non-compliance can be costly. The law makes no exception for business-to-business email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites. About the FTC Show/hide About the FTC menu itemsĭo you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.ĭespite its name, the CAN-SPAM Act doesn’t apply just to bulk email.News and Events Show/hide News and Events menu items.Advice and Guidance Show/hide Advice and Guidance menu items.Competition and Consumer Protection Guidance Documents.Enforcement Show/hide Enforcement menu items. ![]()
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